ABB Group

ABB Group, initially structured as ASEA Brown Boveri, came into existence on January 5, 1988, the result of a merger between Sweden's ASEA and Switzerland's Brown, Boveri & Cie. The organization calls Zurich, Switzerland, its global corporate base. Operating as a heavyweight in the industry, ABB's portfolio is segmented into four critical business spheres: The Electrification segment caters to electrical distribution demands, providing a broad assortment of modular substation packages, distribution automation products, switchgear, circuit breakers, along with various measuring and sensing devices. In the realm of Motion, ABB's focus spans across the provision of motors, generators, drives, and accompanying services, catering to a multitude of industrial needs. The Robotics & Discrete Automation domain sees ABB pushing the envelope with their industrial robots, software, and application solutions that streamline operations in welding, painting, picking, and packing, particularly within the automotive and electronics sectors. Under the Process Automation umbrella, ABB's expertise in integrated automation, electrification, and digital solutions shines through, particularly tailored for process and hybrid industries which includes control technologies, software, and advanced services. With an emphasis on both bread-and-butter and flagship offerings under the ABB brand, the company also pays homage to its acquisition of the American industrial electric motor entity, Baldor Electric Company. However, post-acquisition, the Baldor brand has been integrated into ABB's broader product suite. ABB's influence spreads far and wide globally, with its products and services penetrating key markets such as the United States, China, Germany, Switzerland, Italy, and India. These nations are not just trading hubs but also form the crux of ABB's sales operations and strategic growth plans. (Powered by AI)