Mowi

Mowi

Community score

-1.47 -55
Industry: Meat and Dairy
Listing country: Norway
Year added: 2018

Incorporated in 1964, Mowi is a key player in the aquaculture industry with its headquarters located in Bergen, Norway. The company operates across several business segments, mainly focusing on farming, feed, and sales and marketing. The farming segment involves the breeding, feeding, and harvesting of predominantly salmon species. Additionally, they produce fish feed required for aquaculture, ensuring a controlled and high-quality growth process for their stock. The sales and marketing segment sees to the processing, sale, and distribution of seafood products globally. Under its repertoire, Mowi boasts significant brands that cater to a diverse range of markets and consumer tastes. The primary brand is Mowi, which delivers a premium range of salmon products. Targeting the Asian market, specifically Taiwan and China, the brand Supreme Salmon provides tailored seafood offerings. Pieters is a Belgian brand known for its seafood variety, while Kritsen from France specializes in smoked and marinated seafood products. In the United States, Ducktrap is the brand recognized for its smoked seafood. Mowi's global footprint is substantial, with its products and services sold worldwide. The company is renowned as one of the largest producers of Atlantic salmon. The key markets are in Norway, various European countries, Asian locations such as Japan, China, and Taiwan, and extends to the Americas. Coordinated through a global sales network, Mowi ensures a consistent and reliable supply of high-quality seafood products across the international market. (Powered by AI)

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