Magnite Inc

Incorporated in 2020, Magnite was formed following the merger of Rubicon Project and Telaria. It is headquartered in Los Angeles, California, in the United States. Magnite is a prominent player in various sectors of the digital advertising industry, offering a comprehensive range of products and services across several critical business categories. These include serving as a sell-side advertising platform and demand-side platform while also providing robust data management solutions. The company is at the forefront of developments in Connected Television (CTV) advertising, mobile advertising, video advertising, and the rapidly growing field of programmatic advertising. Magnite is recognized mainly through its primary brand, which emerged post-merger, and is leveraging its consolidated strengths to serve its clients. As a global operation, Magnite's reach extends beyond the United States, with significant operations in Europe, Asia-Pacific, and Latin America. The importance of these markets to Magnite is subject to the dynamic nature of global market conditions and ongoing strategic initiatives within the company. (Powered by AI)