Kantar Group

Kantar Group, incorporated in 1993, is a data investment and global consultancy firm headquartered in London, England. With a diverse portfolio, the company is active in several significant business categories including Market Research, Data Investment Management, Consulting, Brand Strategy, Customer Experience (CX), and Media Measurement. The organization operates under several key brands, notably Kantar Worldpanel, Kantar TNS, Kantar Millward Brown, Kantar Media, and Kantar Consulting. Each brand carries a unique value proposition and expertise, catering to different aspects of data and consultancy services. Kantar's operations are not limited to the domestic market; the company's products and services are sold across the globe. The United States, United Kingdom, China, Brazil, France, India, Spain, and Germany are among the most important countries for Kantar's business operations. These markets represent a substantial share of the company's international footprint. It is essential to recognize the dynamic nature of the business landscape in which Kantar Group operates. As such, the segments, brands, and geographical focus could evolve or undergo rebranding to align with the firm's strategic growth objectives. (Powered by AI)