Geely Automobile Holdings

Founded in 1986, Geely Automobile Holdings is a multinational automaker headquartered in Hangzhou, Zhejiang, China. The company has established itself in the competitive automotive industry with a diverse portfolio that includes automobile manufacturing and sales, engine production, and electric vehicle production. Geely Automobile Holdings boasts an impressive lineup of brands that appeal to a range of customers and cater to different segments of the market. These include Geely Auto, known for its wide array of passenger vehicles; Lynk & Co, which offers premium models; Proton, a brand that resonates with customers in Southeast Asia; Lotus, legendary for its sports cars; and the London Electric Vehicle Company (LEVC), which specializes in electric commercial vehicles. The reach of Geely Automobile Holdings extends far beyond its home country of China, with products and services sold across multiple regions. The company enjoys a strong presence in various Southeast Asian markets, particularly in Malaysia, which correlates with its ownership of Proton. Additionally, Geely has made headway in the Middle Eastern market and has selectively penetrated European markets, with continuing expansion into countries across Africa and Latin America, demonstrating the company's ambition and drive to maintain a global footprint in the automotive industry. (Powered by AI)