Bath & Body Works

Incorporated in 1990 and headquartered in Columbus, Ohio, United States, Bath & Body Works is a prominent retailer specializing in various personal care and home fragrance products. The company's business is primarily focused on three main categories: body care and fragrance products, hand soaps and sanitizers, and home fragrance solutions. Bath & Body Works is not a conglomerate of multiple brands; it markets all its products under its own brand name. Notably, the company has developed several trademarked product lines that have become well-known in the market, including the Signature Collection, White Barn, Aromatherapy, and True Blue Spa. While Bath & Body Works has a dominant presence in the United States, its core market, the brand has also established its footprint internationally. Stores can be found in Canada, Mexico, and across the Middle East, where operations are expanding through company-operated shops and franchise agreements. The global expansion strategy has seen Bath & Body Works enter new and important markets, such as Saudi Arabia, the United Arab Emirates, and Kuwait, as the brand continues to adapt to diverse consumer bases outside of the United States. (Powered by AI)