APG|SGA SA

APG|SGA SA

Community score

-0.51 -55
Industry: Marketing Services
Listing country: Switzerland
Year added: 2022

Incorporated in 1900 and headquartered in Geneva, Switzerland, APG|SGA SA is a prominent player in the Out of Home advertising sector. The company has established its dominance primarily within the domestic Swiss market, becoming one of the leading Out of Home advertising entities in the country. APG|SGA's expertise spans several key business segments. The Street Furniture segment places advertisements on urban fixtures like bus shelters, public benches, kiosks, and ePanels. The Transport segment brings brand messaging to the public via advertisements on trains, buses, and within the transit hubs of airports and train stations. Embracing modern technology, the company's Out of Home Digital offering features digital advertising solutions that are deployed in various public spaces. This includes the use of digital screens and interactive advertising platforms that engage with the audience in real-time. Continuing with traditional methods, APG|SGA's Billboard Advertising segment ensures high-impact visibility for campaigns by utilizing large-scale billboards strategically positioned in locations with heavy footfall or vehicular traffic. In addition to these standard advertising formats, APG|SGA also delivers Special Advertising Formats that embrace innovation and creativity. This includes mobile advertising units and experiential marketing installations designed to create memorable and engaging experiences for consumers. Finally, Airport Advertising provides brands with a platform within the bustling environment of both international and regional airports, allowing advertisers to reach a diverse and global audience. APG|SGA's portfolio of brands correlates with these advertising services, each reflecting the company's innovative approach to Out of Home advertising within Switzerland. (Powered by AI)

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APG|SGA SA

Women are frequently treated differently at the workplace through wage discrimination & institutional challenges indicating inequality1. The ILO considers a gender-balanced workplace to have 40%-60% of either gender2pxii. Women's underrepresentati...

Osbert W. January 15th, 2024
30 ratings
APG|SGA SA

In 2021, the average person encountered about 6,000-10,000 different adverts daily1. Advertising spreads awareness about a product/service & creates patronage for companies1. It increases income by attracting new partners & customers, which transl...

Henna B. January 4th, 2024
20 ratings
APG|SGA SA

In 2021, global GHG emissions amounted to 40.8 Bn tonnes (t) of CO2e1. To meet the goals of the Paris Agreement, from 2020 to 2030, an annual GHG emission reduction of 7.6% is required2. The rapid increase in the emission of greenhouse gases is ca...

Muhammad S. December 20th, 2023
32 ratings
APG|SGA SA

In 2022, around 3.4 billion people were employed worldwide1. Job creation is crucial for society, as well as for the economy2. Employment facilitates poverty reduction and provides social protection for workers and their families3. Job creation al...

Mubarak L. December 13th, 2023
32 ratings
APG|SGA SA

In order to ensure strong institutions and the well-being of society, governments spend a considerable amount of the state's budget on public goods and services, which are funded by taxes paid by individuals and corporations1. On average, the stat...

Ajay A. February 13th, 2024
16 ratings
APG|SGA SA

Annually, the world generates 2 billion tonnes (t) of solid municipal waste1. About 40% of the waste generated globally is managed improperly, dumped, or openly burned, while only 14% is recycled2. Waste sent to landfills often contributes to glob...

Kanak _. August 31st, 2023
18 ratings
APG|SGA SA

Advertising has negatively influenced consumer behavior, creating a mentality of wasteful consumption1. Annually, firms spend more on advertising campaigns through agencies discovering new strategies to fuel consumers' "repeated consumption"2. Thi...

Gift O. August 31st, 2022
20 ratings

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