As of 2022, around 735 million (Mn) people lack access to quality food at affordable prices¹. People with low income in underserved areas lack access to quality food, which is less available and more expensive in small local stores^2;p6. In the last decade, coffee shops have become popular due to their open feel and relaxed atmosphere³. Their presence in local communities offers the perfect meeting place to the customers³. Coffee shops provide an area for individuals to work and unwind¹⁰. It also helps other businesses in the area, boosts the local economy, and offers a space for cultural and social activities¹⁰.

Based in the US, Starbucks Corp is a globally recognized company specializing in the roasting, marketing, and retailing of coffee^4,⁹. The firm provides a wide range of products such as whole bean coffees, Italian-style espresso beverages, food items like sandwiches, freshly brewed coffees, cold blended beverages, premium teas, and coffee-making equipment^5;p1. In 2022, it had a revenue of USD32.2 billion (Bn)^11;p78. It operates in 3 segments, North America (72%), International (22%) and Channel Development (6%)^11;p5,77. The company's products include beverages (61% of the revenue), food (18%), and others (21%)^11;p78.

In 2022, Starbucks managed 18,253 stores under company ownership and had 17,458 licensed locations globally^11;p6,8,22. The coffee company serves nearly 300 Mn customers weekly across 86 markets worldwide, resulting in about 16 Bn people annually⁶. Starbucks' highest number of stores is in the US (15,873)^11;p6,8, followed by China (6,019)^11;p6. Starbucks sells almost 8 million coffee drinks each day, translating to about 500 cups sold in each store⁷. With several customisation choices, it offers over 87,000 beverage varieties to its consumers⁸.

Starbucks is currently serving millions of customers worldwide, with lots of stores in convenient locations, and has also successfully offered the option to purchase its items through its application.