Booking Holdings

Founded in 1997 and headquartered in Norwalk, Connecticut, United States, this company has established a significant presence in the travel and reservations industry through various business segments. As an Online Travel Agency (OTA), it specializes in assisting customers with travel arrangements, offering a combined platform for travel fare aggregators under its metasearch services. Beyond facilitating travel bookings, it handles rental car reservations and restaurant reservations, catering to a variety of customer needs. The firm operates some of the most recognized brands within the travel and hospitality sector. These include Booking.com, known for its extensive accommodation listings; Priceline, which provides travel deals; Agoda, catering to travelers in Asia with hotel and flight bookings; and Kayak, a popular metasearch engine. Additional brands like Cheapflights and Momondo offer flight comparison, whereas Rentalcars.com focuses on car hire services, and OpenTable specializes in online restaurant reservations. Key markets for this company's products and services are extensive, with a strong foothold in the United States and considerable operations across European countries, including the United Kingdom, Germany, and France. The company's reach extends to major Asian markets, such as China and India, and globally, the firm serves customers through a variety of localized websites and platforms. (Powered by AI)