Philip Morris International has 5 of the top 15 cigarette brands, serving 150 Mn users (2022)

Written by
Reviewed by

There are an estimated 1.3 billion (Bn) smokers in the world1. Each year, about five trillion cigarettes are consumed globally2. There are two main kinds of benefits that people find in smoking: first, the instant gratification: the high from the ...

Register to read the full analysis —or— Upgrade to access more features

Actual Direct Impact

Assess the impact materiality of this Topic for Philip Morris International

How negative/positive is the impact of Philip Morris International for this Topic?

How would you rate the severity of this impact?

Scale (how grave the impact is)

Scope (how widespread the impact is)

Irremediability/Persistence (how difficult it is to counteract the impact)

Share this Analysis


Written by
Reviewed by

Keen to rectify an issue with this analysis?