JC Decaux's out-of-home advertising strategies increases consumer spend perpetuating overconsumption

Overconsumption

12: Responsible Consumption and Production

Written by

Oyelakin M. Apr 1st, 2024

Reviewed by

Register to read the full analysis —or— Upgrade to access more features

#overconsumption #marketing #advertising #consumers

Assess the impact materiality of this Topic for JC Decaux

How negative/positive is the impact of JC Decaux for this Topic?

Share this Analysis

Overconsumption

12: Responsible Consumption and Production

Written by

Oyelakin M. Apr 1st, 2024

Reviewed by

Keen to rectify an issue with this analysis?

Report issue

Information panel

What are the SDGs and why use them?

The United Nations Sustainable Development Goals (SDGs) are the set of 17 goals agreed by 193 countries covering all the major impact areas we need to focus on. They are a universally recognised framework that allow governments, businesses, medias and civil society to share the same language and agree on a common set of targets to protect the planet and improve society.

At Impaakt, we use the SDGs as an analytical framework to help our contributors structure their work, and our clients compare the impact of different companies according to well-defined, standardized themes.

SDG Details for