H&M products helps millions of customers with confidence, empowerment and self-expression
Core Business Impact (Social Recognition & Expression)
A key factor influencing individualism is self-expression through outfit choice (fabric, pattern, color, etc.)1. Adam and Galinsky have evidenced that fashion and style affect one's confidence and image through "enclothed cognition"3. In a Univers...
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Actual Direct Impact
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Core Business Impact (Social Recognition & Expression)
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