Dentsu's personalized advertising strategies increases consumer spend perpetuating overconsumption

Dentsu

Overconsumption

12: Responsible Consumption and Production

Written by

Oyelakin M. Mar 28th, 2024

Reviewed by

Alice A.

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#consumerism #Overconsumption #ads #Targeted ads

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Dentsu

Overconsumption

12: Responsible Consumption and Production

Written by

Oyelakin M. Mar 28th, 2024

Reviewed by

Alice A.

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The United Nations Sustainable Development Goals (SDGs) are the set of 17 goals agreed by 193 countries covering all the major impact areas we need to focus on. They are a universally recognised framework that allow governments, businesses, medias and civil society to share the same language and agree on a common set of targets to protect the planet and improve society.

At Impaakt, we use the SDGs as an analytical framework to help our contributors structure their work, and our clients compare the impact of different companies according to well-defined, standardized themes.

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Dentsu's personalized advertising strategies increases consumer spend perpetuating overconsumption

Overconsumption

Actual Direct Impact

Assess the impact materiality of this Topic for Dentsu

Share this Analysis

Overconsumption